Artificial intelligence (AI) is a branch of computer science that associates itself with the intelligence displayed by machines in opposition to the natural intelligence exhibited by human beings. It is referred to as machine intelligence and aids in improving customer experiences, driving conversions, and speeding up marketing tasks. For instance, conventional marketing strategies, social media advertising and emails are no longer competent as they once were.
Artificial intelligence boosts personalization and recommendations in digital marketing. Today consumers are inclined towards companies that personalize their experience and interests. Do you ever witness a similar product suggestion popping up into your recommendation bar you search for a few days back? Let’s suppose you plan to visit northern areas; meanwhile, you ordered a blazer online. If travelling bags and ankle boots start appearing in your recommendation products, don’t be surprised.
This is the mercy of artificial intelligence and a modern approach which plays role and permits marketers to personalize their communication individually rather than targeting a large audience at once. AI makes the search engines keep an eye on your marketing interests. The products you’re interested in, the products in your wish list, your product browsing history, the address you’re living at, and most importantly. The applications you’ve downloaded and everything you’ve asked Alexa.
Offering Discounts in Digital Marketing
Offering discounts is a sure way to speed up sales. But some customers will make purchases with little or no discount at all. AI can maximize sales and profits by dynamically pricing products based on demand, availability, customer profiles, and other factors. Each product has a chart showing how prices fluctuate depending on the season, popularity, and other factors. Do you ever notice you eagerly search for a product, go back to purchase it a couple of days later, but it’s the fluctuated price that welcomes you? This is the best example of dynamic pricing in online marketing.
With recent advancements in AI technology, chat bots have been known for their effectiveness in saving time. Saving costs, and, most importantly, ability to intensify customers engagement. A chat bot, a “conversational agent”, is computer-generated software that imitates oral and spoken human speech to stimulate customer interaction. Its function is to answer customers’ most essential and promptly asked queries without involving a human presence in the initial stages. Also, there is no dependence on employees who work according to a set schedule.
Artificial Intelligence in Digital Marketing
Most search engines know that when users search for “a restaurant” using their mobile phone. They usually look for a food corner within a few miles rather than searching for the essential information. Particular search results such as purchases and Google My Business search results also provide a better user experience for searchers. Voice search is becoming more common as the number of AI-powered devices and assistants grows.
In addition, voice search is also getting more popular and it’s going to keep growing. Driven by the rise of mobile Internet use and smart home speakers. Artificial intelligence is a rapidly evolving technology, and artificial intelligence in digital marketing will only increase in the next few years. Therefore, With the advent of the digital age, AI in marketing can give people and brands a competitive edge.
