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By doing extensive research and investing lots of time and money, Moz has brought a new and improved Domain Authority. It’s widely believed that an increase in domain authority indicates progress. However, one must remember that while it might signal potential success, it doesn’t guarantee it. After the successful creation of a website, there are specific practices that should be undertaken to sustain a commendable domain authority.

Key Points to Remember:

Choose a Good Domain Name: Your domain name often serves as the first impression to visitors. Ensure it’s memorable and relevant.

Create Linkable Content: Content that resonates and offers value is more likely to be shared and linked to.

Improve Your Inter-site Linking Structure: A clear structure not only helps visitors navigate but also search engines.

Quality Over Quantity in Links: Prioritize securing high-quality backlinks over mere numbers.

Remove Bad Links and Toxicity: Periodically assess and remove detrimental links that could harm your site’s standing.

Ensure Your Website is Smartphone Friendly: With the upsurge in mobile browsing, this is now a non-negotiable.

Prioritize Page Speed: Quick-loading pages improve user retention and overall experience.

Optimize Your On-page Content: Integrating relevant keywords and ensuring content clarity is essential.

Promote on Social Media Platforms: Engage, don’t just promote. Build a genuine audience.

Always Prioritize High Quality and Original Content: Authenticity and relevance never go out of style.

Additional Insights for Increasing Domain Authority 2023

Brand Consistency: Consistency is a game-changer. By ensuring a consistent brand message and appearance across all platforms, you enhance domain recognition and trustworthiness.

Foster Organic Backlinks: In the digital world, relationships matter. When credible websites link back to your content voluntarily, it’s a testament to your content’s quality and relevance. Aim for natural backlinking by building relationships and networking.

Mobile Optimization – A Non-Negotiable: Given the soaring usage of mobile devices for web browsing, a mobile-optimized website isn’t just a recommendation; it’s essential. Responsive designs and mobile-friendly interfaces improve user experience, influencing your domain’s strength.

On-page and Off-page SEO: While on-page SEO ensures your content is finely tuned with relevant keywords and meta descriptions, off-page SEO focuses on strategies outside your website, such as backlinking. Both are crucial to enhance your domain’s strength.

Maintain a Clean Backlink Profile: Periodically check for and disavow low-quality or spammy backlinks that could potentially harm your site’s reputation.


Strengthening Domain Authority is a continuous journey, not a destination. With the right strategies, consistent effort, and a focus on quality and user experience, you can set your website up for success in the dynamic digital landscape of 2023.

Frequently Asked Questions (FAQs)

1. How can I increase my domain authority for free?

Focus on creating high-quality content, securing organic backlinks, optimizing on-page SEO, and regularly removing toxic or low-quality links from your site.

2. How long does it take to increase domain authority?

It varies based on numerous factors, including the quality of content, backlinks, and SEO efforts. However, with consistent effort, noticeable improvements can be seen in a few months.

3. Is 20 domain authority good?

A domain authority of 20 is a starting point for many newer sites. While it’s not high, with consistent efforts in content and SEO, it can grow over time. Aim for a higher score for better search engine visibility.

4. Does traffic increase domain authority?

Directly, no. However, increased traffic often indicates valuable content, which can lead to more organic backlinks, indirectly influencing domain authority.

5. Does domain authority affect SEO?

Domain authority itself is not a ranking factor for search engines. However, the components that constitute domain authority, like quality backlinks and content, play a significant role in SEO.

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