Omni channel marketing uses various channels of advertising to interact with customers. This marketing strategy works as twofold, in-store and online. This strategy provides a facility for the consumer to purchase online and pick up from the retail store. Today, many more prominent organizations like finance, healthcare, technology, and educational institutes are using omnichannel strategies…
Conversation engages the audience with new details and information. It is a new form of marketing that is done through dialogue; a kind of inbound marketing that primarily focus on the consumer and make their experience easy for them. Conversational marketing does not propel to stop converting your business to other websites. However, it is…
Non-fungible tokens (NFTs) are cryptographic assets on a block-chain with unique identification codes and metadata that distinguish them from each other. Unlike cryptocurrencies, they cannot be traded or bartered at equivalency. The distinct erection of each NFT has the ability for several use cases. For example, they are an ideal vehicle to digitally represent physical…
The arena of marketing is getting vast and more competitive as time passes; however, an increase in competition paves the way for different strategies and skills that work for the marketing competitors in selective niche. Social media seems to be the trademark for marketing; the growing audience on Facebook, YouTube, and Instagram propel the marketers…
Digital marketing is another name for revolution on screens each passing day. All and sundry knows that 2021 left us with more challenging and demanding times. These times even get more demanding in 2022. With the enormous richness of AI (artificial intelligence) and data-driven technologies, the focus is on customers now. Primarily, we have trends…
The word “digital” has something exciting within, which grabs nearly half of the world into it. This creates the war between “traditional” and digital promotion; however, it further contradicts traditional and digital marketers’ practices. Traditional marketers favor the brick-and-mortar system and consider it an old marketing school; however, digital marketers favor the internet, social media,…
Most of us know that in the pattern of online marketing strategies, digital selling vs social selling both are becoming conventional among marketing professionals. Professionals marketers have realized the upcoming benefits and opportunities to improve online partaking with their customers and target their audience with specific content. To specify, digital selling considers the customer’s engagement…
Metaverse is a new world that holds hybrid functions to strengthen social interactions. The term “Metaverse” was first used by American science fiction novelist Neal Stephenson in his novel “Snow Crash” in 1992. Pandemic has taken the norm of digital marketing by storm, and its development towards Metaverse has further revolutionized it. Metaverse revolves around…
A geo-fence is a virtual perimeter established around a geographical section. It can be a point or a radius that encloses a given set of boundaries. On the other hand, Geofencing marketing is a newly created location-based advertising strategy in which a user’s location is recorded via the GPS, RFID, Wi-Fi, or cellular data, and…
Artificial intelligence (AI) is a branch of computer science that associates itself with the intelligence displayed by machines in opposition to the natural intelligence exhibited by human beings. It is referred to as machine intelligence and aids in improving customer experiences, driving conversions, and speeding up marketing tasks. For instance, conventional marketing strategies, social media…