Omni Channel Marketing

What is Omni Channel Marketing?

Omni channel marketing uses various channels of advertising to interact with customers. This marketing strategy works as twofold, in-store and online. This strategy provides a facility for the consumer to purchase online and pick up from the retail store. Today, many more prominent organizations like finance, healthcare, technology, and educational institutes are using omnichannel strategies…

Digital Promotion Benefits and Strategy

What is Digital Promotion?

The word “digital” has something exciting within, which grabs nearly half of the world into it. This creates the war between “traditional” and digital promotion; however, it further contradicts traditional and digital marketers’ practices. Traditional marketers favor the brick-and-mortar system and consider it an old marketing school; however, digital marketers favor the internet, social media,…

Digital Selling vs Social Selling

Digital Selling vs Social Selling: What’s the Difference?

Most of us know that in the pattern of online marketing strategies, digital selling vs social selling both are becoming conventional among marketing professionals. Professionals marketers have realized the upcoming benefits and opportunities to improve online partaking with their customers and target their audience with specific content. To specify, digital selling considers the customer’s engagement…

Artificial Intelligence in Digital Marketing

Role of Artificial Intelligence in Digital Marketing

Artificial intelligence (AI) is a branch of computer science that associates itself with the intelligence displayed by machines in opposition to the natural intelligence exhibited by human beings. It is referred to as machine intelligence and aids in improving customer experiences, driving conversions, and speeding up marketing tasks. For instance, conventional marketing strategies, social media…