SWOT and PEST Analysis of Digital Marketing

SWOT and PEST Analysis of Digital Marketing

SWOT Analysis SWOT analysis is abbreviated as Strengths, Weaknesses, Opportunities, and Threats. Following is the SWOT analysis of digital Marketing. Strengths One of the compelling ways to give your brand recognition. The different form of advertising gives different shapes to your goods and services. Despite the brick-and-mortar system, the advertisements in digital marketing are spread…

Omni Channel Marketing

What is Omni Channel Marketing?

Omni channel marketing uses various channels of advertising to interact with customers. This marketing strategy works as twofold, in-store and online. This strategy provides a facility for the consumer to purchase online and pick up from the retail store. Today, many more prominent organizations like finance, healthcare, technology, and educational institutes are using omnichannel strategies…

Digital Promotion Benefits and Strategy

What is Digital Promotion?

The word “digital” has something exciting within, which grabs nearly half of the world into it. This creates the war between “traditional” and digital promotion; however, it further contradicts traditional and digital marketers’ practices. Traditional marketers favor the brick-and-mortar system and consider it an old marketing school; however, digital marketers favor the internet, social media,…