Digital Selling vs Social Selling

Digital Selling vs Social Selling: What’s the Difference?

Most of us know that in the pattern of online marketing strategies, digital selling vs social selling both are becoming conventional among marketing professionals. Professionals marketers have realized the upcoming benefits and opportunities to improve online partaking with their customers and target their audience with specific content. To specify, digital selling considers the customer’s engagement…

Artificial Intelligence in Digital Marketing

Role of Artificial Intelligence in Digital Marketing

Artificial intelligence (AI) is a branch of computer science that associates itself with the intelligence displayed by machines in opposition to the natural intelligence exhibited by human beings. It is referred to as machine intelligence and aids in improving customer experiences, driving conversions, and speeding up marketing tasks. For instance, conventional marketing strategies, social media…