Marketing of any product is the basis of any business, whether online or offline. Pandemic propels offline business into online, increasing the power of technology and mass media. However, many platforms are used for marketing, i.e. Facebook, Instagram, Twitter, Pinterest, e.t.c, but the TikTok influencer marketing is the new emerging platform. It was launched in 2018 as a phenomenal short-form video platform that influences the creators, influencers, brands and consumers that reach gradually new customers and draw leads to have excessive sales.

TikTok has almost 1 billion monthly active users who work to get their content viral and connect with various niche associations. It has been studied that the average person spends 52 minutes during a day on TikTok, which ultimately helps marketers and influencers. For marketing purposes, TikTok is the social media marketing platform that consists of social media planning and scheduling tools that help in marketing.

TikTok Features

TikTok’s main feature is sharing videos, and the statistics show that this app has immense use between 16 to 24 years of age. It works on a demographics strategy that helps to look for the audience’s interests. Tiktok is taken as social media landscape instead of a platform because of its marketing planning strategies and scheduling tools. That’s help to gain multiple audiences for your products. It works on research marketing that has set strategic campaign goals, and it has steps to follow:

• Firstly, you seat your goal, accomplishment, and achievements.
• Target your audience.
• Imagine the reactions of your audience regarding your product.
• Choose the influencer that sets to your product and service. Most importantly, try to build long term relationships.
• Lastly, you reach out to your influencer to advertise your product.
• It is a social media platform that works for videos only; however, the keywords also matter. 

TikTok has changed the standard arrangement of social media marketing and given the new norm in video form that has taken social media by storm. Video as a marketing strategy has become more profound because of the availability of more aesthetic, colourful, and meaningful content. It helps to convey your message even more vivdly. Tiktok works on the strategy to automatically show your interest after scrolling for half an hour throughout an app. It aids you in having widespread acknowledgement in a short period, the composition of various elements, symbols, or colours make the image more engaging.

Opportunities on TikTok

It provides the best opportunity to market your products according to your desired influencer. Another facet for using TikTok is the use of hashtags. Developing hashtags on TikTok is a creative strategy that is more prevalent than any other social media platform for marketing. When influencers use hashtags while promoting your product, it helps boost your goods and services in fewer days.
As we know, TikTok is a video sharing platform, and in this platform you have to make a video of your company and showcase your product by your relevant TikTok influencer marketing. The video-sharing on TikTok is a creative process by using sound, music, transition, and filters. That’s make the content more interactive and easy to influence.