Difference between Long-tail and Short-tail
Keyword in literal meanings is the word or set of words that internet user tends to put in the search engine bars. The relationship of keywords and search-engine optimization (SEO) is like a hand in glove, they can not be torn apart. However, it has been a practice since many decades. The role of long-tail and short-tail keywords in SEO is essential, and the most important is the qualification of these keywords on how to use it, how to choose specific words, and how to get ranked through the use of keywords. How to find your niche?
There are mainly two types of keywords in SEO for digital marketing. Following are the two main keywords types:
- Long-tail keywords
- Short-tail keywords
Long-tail keyword consist of three words or more than three words. This type of keyword becomes more meaningful because they rank with less competitive keywords. These type of keywords become more specific to the topic, it helps in getting the clear idea about your researched product. For comparison with other websites or to know about the keywords that other websites have been using, you can simply go to Google Trends insert your head term and key phrase.
It will help you to get the idea about your competitors. For example, you are trying to find the best digital marketing services around your area, and a long-tail keyword look like “best digital marketing services near me”. For the optimization of your research, you do not require the long-form content but up to three or four keywords that describe your searched product.
Tools for Keyword research
To find the suitable long-tail keywords for your content. The best approach is to use Google AdWords Keyword Planner, it is free and easy to use. You can insert your main keywords, next there comes the number of keywords that others used. After that, you will be able to collect different ideas and make the content that contains 3 to 5 words which would be beneficial for ranking.
Short-tail keywords consist of one word or less than three words and are also called “head terms”. These keywords are highly specific to the topic, have huge search volumes, and high competition among competitors. However, these are less meaningful and makes no sense. Short-tail keywords are helpful in searching your general query, it is the initial stage for looking for the service, perhaps it is primarily a ‘research’ before any decision. This type of keywords are helpful because these have the high ranking, but they must has to go in a long run.
As we know these are highly competitive keywords but every keyword should not target the audience, however in SEO there is a combination of keywords that targets the audience at different media spaces in different spaces. In a way, short-tail keywords help long-tail keywords to level and flourish your ranking procedure.
On the whole, surfing on internet browsers are all dependent on keywords. You have to use the combination of long-tail and short-tail keywords that provides the larger space for digital marketers to sell their goods and services online.