Video marketing is a strategy based on consuming audiovisual material to boost or advertise a brand and market the product or service. The aim is to increase engagement on any digital and social media channels, educate your customers, grow your revenue and reach your audience with a refreshing medium. These types of marketing strategies are always tricky to implement, but when done right, they continue to captivate your audience and force viewers to sit back and watch these advertisements over and over again.
How much more is a video worth if a picture is worth a thousand words? People with busy schedules prefer watching a two-minute video over 15 minutes to read the same information. A recent study conducted by Insivia claims that viewers absorb 95% of the message when they watch it in a video, in contrast to 10% when reading as text. According to Tubular Insights, 2017 research 64% of consumers purchase a product after watching social media videos created by brands themselves. This is the foundation of video marketing, making video content an integral part of any business marketing tactic.
How Video Marketing Platforms helps in Production?
But all you need is to note down a few points before joining the video marketing platform. It will help your advertisement appear at the top and ultimately boost your services. In the initial stages, all you need is to decide a budget for decent hardware, sound editing software, to spend on a video marketing expert, or a better team.
Meanwhile, it would be best if you focused on setting an estimated time for video production too. Try to generate ideas to engage your viewers by telling them your story. Storytelling is more important than video. Brainstorm what kind of story you want to tell.
How will you know them? You must attract potential customers. Will you make your story fun? Will the potential customers go to the hook? There is no set length for the marketing video ad but try to make it brief. Post your videos from anywhere. Embed it on your website and uploaded it to Google-owned YouTube and all social media networks. So, Analyze/ track your stats to see which videos content perform the best and why.
Online Video Marketing Importance for Brands
Video marketing is expanding, and you are limited only by your imagination. A study in 2020 says 96% of consumers have increased their online video consumption, among 9 in 10 viewers saying they would like to see more videos from brands and companies.
In fact, by 2023, the average person is expected to spend 100 minutes a day watching online videos. Still, if you haven’t joined the game yet, it’s the right time now as video marketing builds trust credibility and encourages social shares. Moreover, it increases conversion rates and is a great tool to add to your email marketing campaigns. Search engines love videos content too.