A geo-fence is a virtual perimeter established around a geographical section. It can be a point or a radius that encloses a given set of boundaries. On the other hand, Geofencing marketing is a newly created location-based advertising strategy in which a user’s location is recorded via the GPS, RFID, Wi-Fi, or cellular data, and ads are only displayed to customers entering or leaving a specific location. Some of the most striking facts about geo-fencing statistics for 2023 are: After receiving a location-based message, around 53% of the customers visit a store. Geo-fencing is compatible with 92% of smartphones, and 90% of messages are read within the first 3 minutes.
How Geo-Fencing Helps to Grow Business?
Aiming for the desired community to a timely marketing message has always been a complication for industry professionals. However, thanks to smartphones, there is a new marketing strategy for large and small businesses. By investing in a geo-fence marketing strategy, your business can provide a more personalized experience to nearby customers. Discussing the benefits, here comes one of the most laudable benefits you get preferring geofencing marketing. It helps you deliver your content at the right time. Suppose you’re running a new promotion and want to reach more shoppers.
In that case, a geographically segmented marketing campaign can help you get customers who are more likely to take advantage of limited-time offers in your brick-and-mortar stores. Marketing teams collect data using a geofencing marketing campaign to understand the needs, preferences, goals, and interests of the targeted audience. It permits brands to provide a more personalized experience to their customers.
Benefits of Geo-Fencing in Digital Marketing
Meanwhile, it is profitable in terms of money. Your company is likely already using a marketing tool that allows you to set up geo-fences. These features won’t cost you more than what you currently spend on Google AdWords or Facebook ads. But you can make better use of your advertising dollars by targeting your audience by location. Using geo-fences could help increase sales in your area. Because it’s a location-based system, you can target local customers in specific regions. The ability to rank high in local optimization or local search is essential to most companies.
One way to do this is to send promotions to customers in your area via push notifications. You can easily change promotions every day or have time-limited offers to drive more local customer sales.
A geofencing marketing campaign starts by creating a clear fence by identifying where your target audience is most likely to be. Once this location founded, it forms a virtual boundary used to capture mobile devices that enter the area. The geographic coverage doesn’t have to be too large or too little, as it jeopardizes the effectiveness of mobile advertising geo-fencing. Use eye-catching mobile ad design.
Again, the mobile advertising is offering pretty limited aspects, so you need to focus on the details. If your mobile ads don’t grab users’ attention and deliver a clear message, users won’t pay attention by swiping. Since you’re targeting consumers already near your store, give them an immediate reason to visit your store with a clear call to action. By combining geo-fencing mobile advertising with display marketing, video advertising, content marketing, and more, you can target many specific audiences.